Writing copy for the government

This poster shows an understandable audience and purpose advertising an awareness campaign showing two different perspectives of drivers, cyclists and even pedestrians on how they visualise the road layout. They present this by using speech on both sides telling their side of the story, the speech lets us know they will be careful of their surroundings around cyclists and vehicles. Additionally, they add a split image in the background to match up the quotes. The title size is big to catch the audiences eyes and readable, they also highlighted the text, ‘share the road safely’ and ‘together’ for importance. At the bottom of the poster, they include a tagline in full capital and a hashtag, this is done in order for the audience to remember later in the future.