UNIT 26 G GONZALES

EXAMPLES OF ATL-BTL Print Advertisements (ATL) Local, regional and national print media has a wider reach than any of the other mediums. Newspapers have fixed ad-slots that are used by marketers to inform customers/ prospective customers about the brand or offers.  Magazines exist in niches and make it easier for marketers to reach their niche directly through them. Example is shown below of the McDonald’s advertisement promoting their delivery system through print advertising. Outdoor Advertising (ATL) Outdoor advertising is usually done in public places and is constantly on display, have a greater reach depending on the locations. They include billboards, wraps, banners, flags, etc. Shown below is a billboard displaying an easily understanding visual representation of the product they’re trying to sell to people bypassing. Brand Activation (BTL) Brand Activation is the art of driving consumer action through brand interaction and experiences. They key aim of these campaigns is to ...

Defamation is a statement that causes harm to the character of the person or organisation it concerns. Importantly, it can cause a business or individual to start legal proceedings. It  can be often confused with libel and slander. In fact, these are both types of defamation and fall under the same category.  Contempt is an act of disrespect or disobedience toward a court or interference with its orderly process. Examples include disrupting court proceedings, interfering with attempts to obtain evidence, destroying evidence, disobeying a court order, and intimidating witnesses. Risk being found in contempt of court if you act in a way that is disruptive, disrespectful, or that threatens the fair verdict or outcome of a case.  Confidentiality is the concept and practice of keeping secret sensitive information until the data’s owner or guardian expressly consents for it to be shared with another party. It might also be a request to uphold the rule and custom. Owners and gua...