Press Release Analysis
What is a press release? An official statement issued by a company or an individual to the media giving information on a particular matter. The company receiving the information may choose to publish it.
Posts
The purpose of copy-writing in different media contexts
Advertising KFC This advertisement was created as a response in the form of an apology ad on their official website as well as full-page advertisements in UK's newspapers on Feb 2018 rearranging the letters of its name to spell out "FCK" on a chicken bucket, apologising for the fast-food chain's chicken shortage in that week, which sparked a genius idea, transforming the marketing mayhem that went into a brand breakthrough and rewrote the manual for corporate crisis management. The advertisement popped up in well known newspapers and websites, produced in partnership with ad agency Mother London, featuring a photo of the FCK bucket, along with copy that states: We’re sorry. A chicken restaurant without any chicken. It’s not ideal. Huge apology to our customers, especially those who travelled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise p artners for working tirelessly to improve the situation. It’s been a hell o...
What does a copywriter do?
Put simply, a copywriter is a writer who produces content for the internet. They provide informative content for businesses that serves as a roadmap for the reader's independent inquiry. Misconceptions and misnomers A few misconceptions that need to be addressed is: Advertising copywriters are not all writers of copy. This alone raises some questions because the latter is the more well-known. Medical copywriters have a unique market which we don't claim to understand or address here. This category can (often) also include technical copywriting. Copywriting and copyright law are unrelated. What does a copywriter actually do? Write Research Interview Edit Proofread Manage projects Source images Plan and implement marketing campaigns Measure the wider impact of our work What's important to realise that, even if words are a copywriter's primary product, writing isn't always what we do on a daily basis. We must perform a great deal of research, thinking, editing, format...