What does a copywriter do?



Put simply, a copywriter is a writer who produces content for the internet. They provide informative content for businesses that serves as a roadmap for the reader's independent inquiry.

Misconceptions and misnomers

A few misconceptions that need to be addressed is:
  • Advertising copywriters are not all writers of copy. This alone raises some questions because the latter is the more well-known.
  • Medical copywriters have a unique market which we don't claim to understand or address here. This category can (often) also include technical copywriting.
  • Copywriting and copyright law are unrelated.

What does a copywriter actually do?

  • Write
  • Research
  • Interview
  • Edit
  • Proofread
  • Manage projects
  • Source images
  • Plan and implement marketing campaigns
  • Measure the wider impact of our work
What's important to realise that, even if words are a copywriter's primary product, writing isn't always what we do on a daily basis. We must perform a great deal of research, thinking, editing, formatting, and other seemingly unrelated tasks. Additionally, a marketing copywriter will take care of a lot more things. 

It is often said at Articulate,
that for a writing project you should spend half your time researching, a third editing and only a sixth actually writing. Contrary to popular belief, wordsmithing is only a small part of what copywriting includes.

Who do we copywrite for? 

Copywriters typically write with an agenda, as opposed to fiction writers or journalists, which is the client's agenda and, consequently, their client's demands. It might be to advertise a product, but it might also be to inform a crowd or show off knowledge.


 

 














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