Press Release Analysis

What is a press release?

An official statement issued by a company or an individual to the media giving information on a particular matter. The company receiving the information may choose to publish it. 

Boiler plate

A boilerplate is usually found at the end of a press release, and briefly describes the company or organisation related above. The short paragraph consisting of just a few sentences concisely explains the company or organisation. The boilerplate often appears on every release.

Embargo

A time constraint on publication, all media organisations need to abide by embargos. An embargo gives a minimum time/date that any information from a press release can be released into the public domain - published. 

The six main types of press release

General news
Event
Launch
Product
Executive or staff announcement
Expert positioning

Format for a press release

Press releases follows a standard format as it makes it easier for readers to identify the details they need efficiently. But good ones often have a creative angle. 

Thinking from the reader's perspective; why should I care, and what makes it special? Once you have your angle, then state the facts which support the news as objectively as possible.

This will help give your press release the right tone and allow you to fit it more easily into the accepted format.

Standard format for a press release

Headline
Subhead
Dateline
Lead or introductory paragraph
Body
Boilerplate
Source
Media

Example of the key features of a press release


The Headline is first shown at the top of the press release, along with the Dateline. 


'What to Know' is the Subheading This is the Lead or Introductory Paragraph, just noting down what you need to know as shown in the short bullet points. 


After the lead, we get a more detailed information but in very considerable paragraphs, called the Body.


Below the Body, there is Source/Media to present the product they have introduced in their Press Release.


At the very bottom of the document, the Boilerplate is shown to briefly describes the company or organisation related above. 








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