UNIT 26 G GONZALES

  Title written in all-caps in a row for easy readability. Graphic of emperor penguins to give the title some context. Use of exclamation mark in the sentence below the title for anticipation.  Rhetorical questions used as if they’re talking to the child audience, use of exclamation mark for excitement. Simple vocabulary, “icy Antarctic” rather than using more technical geographical language/jargon. Use of ellipsis at the end of the paragraph to add excitement about what’s about to come.  They use simple adjectives  to describe the penguins features and real life examples, “about the height of the average six year old” to help children better understand the facts as well as using an image to back up the facts to help them visualise it too.  The statistic saying, “temperatures can drop to as low as  -60°C. Brrrr” They use  interjection in, ‘Brrrr’, to help children understand the idea of how low the temperature is expressing coldness in Antarctica. Pare...

What is Above The Line advertising? Above the line advertising refers to advertising messages that get broadcasted around a wider target audience via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards.  The possible reach of these messages being broadcasted is large, particularly if they are broadcasted on a popular to channel at a major time, or in a largely read national newspaper. Thus, above the line channels are well suited towards brand-building as it opens an opportunity to get in front of potential hundreds of viewers. The only disadvantages of above the line is mostly due to cost, major time slots demand prime rates and it can be very hard to track back your investments. Additionally, there is a small opportunity to target specific audiences as certain television channels can be selected based on the audience. There is also certain regional print publications that can be used to target specific geographical areas, but tar...

Talk to Frank  “The Frank guide to festivals” website page is formatted to talk to young people in a more natural, chatty way, using direct address and contractions. They make sure to separate the information using sub-headings. Quotations in their sentences to set the importance of the drug being explained. They avoid jargon, so the copy is written simpler for the younger audiences to understand in a better context, along with an image to help them visually understand the context of the copy.  Bullet points to break down the tips and suggestions on how to stay safe from the drug. The 2nd to last paragraph mentions the Law on the legal issues about doing drugs on site and below shows relation of the article shows the related drugs with the same effects and use. 

An advertising copy writer is making concepts, presenting it to multiple people, agency and client, finding a director to shoot it, casting actors, attend the shoot to watch in a real time, to make sure they’re doing your advertisement right, going through edits, recording studio, reading into microphone, different elements and music. The skills needed of a copywriter in the advertising industry is knowing how to research, write, with attentive detail, creativity, great communication skills, user experience on certain programs and sites. Each copywriter approaches their work using a similar strategy, conducting keyword research, creating engaging written content, and proofreading their work using a similar strategy, conducting keyword research and write with attentive detail, creativity, great communication skills, user experience on certain programs and sites. Each copywriter approaches their work using a similar strategy, conducting keyword research, creating engaging written content...

This poster shows an understandable audience and purpose advertising an awareness campaign showing two different perspectives of drivers, cyclists and even pedestrians on how they visualise the road layout. They present this by using speech on both sides telling their side of the story, the speech lets us know they will be careful of their surroundings around cyclists and vehicles. Additionally, they add a split image in the background to match up the quotes. The title size is big to catch the audiences eyes and readable, they also highlighted the text, ‘share the road safely’ and ‘together’ for importance. At the bottom of the poster, they include a tagline in full capital and a hashtag, this is done in order for the audience to remember later in the future. 

Nike Pegasus Trail 2 GORE-TEX  Do you run in tough climates and weather conditions? Always buying new shoes because of the conditions? Well unlike most sports shoes, this one stands out in the crowd, coming up with an  adaptive shoe that’s style stands out from the rest of the crowd, the Nike Pegasus Trail 2 for women, suitable for all kinds of runners, ranging from beginner to advanced trail runners, the shoe is wrapped in the magic ingredient, GORE-TEX Invisible Fit technology to withstand weather conditions. The aesthetic silhouette of the shoe took inspiration from winter car tires which are referenced on the sneakers outsole pattern specifically designed to tackle wet road surfaces.  To this, we say hello to comfort as this unique technology, inspired by and made for runners, delivers waterproof protection without sacrificing fit or feel its flexible, lightweight, and very breathable design keeps your feet dry from the inside and out when running through the ele...

The Body Shop, HEMP The name of the product, ‘HEMP’ is used the majority of the time on the product description/blurb, about 4 times its been mentioned, usually in one sentence and at the start of one.  The products copy is written in a creative manner because they structured the writing almost like they’re talking to us, “You’ve probably heard of hemp seed oil, also known as cannabis sativa oil.” You can tell from this quote that they are communicating with you, by stating the words, you’ve, YOU HAVE probably HEARD, etc. This shows direct conversation to the consumer/buyer.  I find the copy to be very descriptive, informative and also has a call to actions the product sells itself to the consumer by talking about, its origins, the essential content it has in the product, and they talk about how they aim to use natural content in its product, we know this because they explained in their copy that, “Something of an environmental. Wonder, hemp is naturally resistant to pests, so...