Copywriting for a young audience

 


Title written in all-caps in a row for easy readability. Graphic of emperor penguins to give the title some context. Use of exclamation mark in the sentence below the title for anticipation. 


Rhetorical questions used as if they’re talking to the child audience, use of exclamation mark for excitement. Simple vocabulary, “icy Antarctic” rather than using more technical geographical language/jargon. Use of ellipsis at the end of the paragraph to add excitement about what’s about to come. 


They use simple adjectives  to describe the penguins features and real life examples, “about the height of the average six year old” to help children better understand the facts as well as using an image to back up the facts to help them visualise it too. 


The statistic saying, “temperatures can drop to as low as -60°C. Brrrr” They use interjection in, ‘Brrrr’, to help children understand the idea of how low the temperature is expressing coldness in Antarctica.

Parentheses used to give a little context on what goes on in their routine throughout the year, stating the dates. Exclamation used again to add excitement and anticipation. ‘Brood pouch.’ Use of quotation to state the proper name of something.

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