UNIT 26 G GONZALES

Defamation is a statement that causes harm to the character of the person or organisation it concerns. Importantly, it can cause a business or individual to start legal proceedings. It  can be often confused with libel and slander. In fact, these are both types of defamation and fall under the same category.  Contempt is an act of disrespect or disobedience toward a court or interference with its orderly process. Examples include disrupting court proceedings, interfering with attempts to obtain evidence, destroying evidence, disobeying a court order, and intimidating witnesses. Risk being found in contempt of court if you act in a way that is disruptive, disrespectful, or that threatens the fair verdict or outcome of a case.  Confidentiality is the concept and practice of keeping secret sensitive information until the data’s owner or guardian expressly consents for it to be shared with another party. It might also be a request to uphold the rule and custom. Owners and gua...

  Title written in all-caps in a row for easy readability. Graphic of emperor penguins to give the title some context. Use of exclamation mark in the sentence below the title for anticipation.  Rhetorical questions used as if they’re talking to the child audience, use of exclamation mark for excitement. Simple vocabulary, “icy Antarctic” rather than using more technical geographical language/jargon. Use of ellipsis at the end of the paragraph to add excitement about what’s about to come.  They use simple adjectives  to describe the penguins features and real life examples, “about the height of the average six year old” to help children better understand the facts as well as using an image to back up the facts to help them visualise it too.  The statistic saying, “temperatures can drop to as low as  -60°C. Brrrr” They use  interjection in, ‘Brrrr’, to help children understand the idea of how low the temperature is expressing coldness in Antarctica. Pare...

What is Above The Line advertising? Above the line advertising refers to advertising messages that get broadcasted around a wider target audience via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards.  The possible reach of these messages being broadcasted is large, particularly if they are broadcasted on a popular to channel at a major time, or in a largely read national newspaper. Thus, above the line channels are well suited towards brand-building as it opens an opportunity to get in front of potential hundreds of viewers. The only disadvantages of above the line is mostly due to cost, major time slots demand prime rates and it can be very hard to track back your investments. Additionally, there is a small opportunity to target specific audiences as certain television channels can be selected based on the audience. There is also certain regional print publications that can be used to target specific geographical areas, but tar...

Talk to Frank  “The Frank guide to festivals” website page is formatted to talk to young people in a more natural, chatty way, using direct address and contractions. They make sure to separate the information using sub-headings. Quotations in their sentences to set the importance of the drug being explained. They avoid jargon, so the copy is written simpler for the younger audiences to understand in a better context, along with an image to help them visually understand the context of the copy.  Bullet points to break down the tips and suggestions on how to stay safe from the drug. The 2nd to last paragraph mentions the Law on the legal issues about doing drugs on site and below shows relation of the article shows the related drugs with the same effects and use. 

An advertising copy writer is making concepts, presenting it to multiple people, agency and client, finding a director to shoot it, casting actors, attend the shoot to watch in a real time, to make sure they’re doing your advertisement right, going through edits, recording studio, reading into microphone, different elements and music. The skills needed of a copywriter in the advertising industry is knowing how to research, write, with attentive detail, creativity, great communication skills, user experience on certain programs and sites. Each copywriter approaches their work using a similar strategy, conducting keyword research, creating engaging written content, and proofreading their work using a similar strategy, conducting keyword research and write with attentive detail, creativity, great communication skills, user experience on certain programs and sites. Each copywriter approaches their work using a similar strategy, conducting keyword research, creating engaging written content...

This poster shows an understandable audience and purpose advertising an awareness campaign showing two different perspectives of drivers, cyclists and even pedestrians on how they visualise the road layout. They present this by using speech on both sides telling their side of the story, the speech lets us know they will be careful of their surroundings around cyclists and vehicles. Additionally, they add a split image in the background to match up the quotes. The title size is big to catch the audiences eyes and readable, they also highlighted the text, ‘share the road safely’ and ‘together’ for importance. At the bottom of the poster, they include a tagline in full capital and a hashtag, this is done in order for the audience to remember later in the future.